Adding SSL Certification to Provide Better Security and Improved Search Results
Google recently announced that having an SSL (Secure Socket Layer) Certificate on your site will help boost your SEO ranking. The search engine giant has been trying to raise awareness about website security for a couple of years and this most recent update is the next logical step to accomplishing this goal.
SSL Certification adds an extra layer of security to a website by establishing an additional encrypted link between a web server and a browser. Basically, a properly installed SSL Certificate will ensure that data transmitted online stays private and secure. Users will notice a domain with HTTPS at the start as opposed to the typical HTTP (htttps://domain.com vs http://domain.com). It’s important to seek the assistance of a professional when making this switch. They will install the certificate properly and ensure that all redirects and 404 pages have been dealt with properly.
Google plans to boost rankings to any website with an SSL certificate, regardless if they collect personal information. That means even if your website doesn’t collect information for online payments, logins, or any other personal information you will still benefit from having the Certification on your website.
The goal is to make the Internet more secure for everyone. What better way to encourage people to spend the money and time to make a switch to SSL Certification than offering an SEO boost.
In order to implement SSL Certification, you will need to work with your web hosting company or your Markham website vendor. There will typically be both a setup fee and an annual subscription fee. The cost will prove to be worthwhile over time and will open the door to more data collection options on your website. Technically speaking, many smaller websites do not actually need the extra security that comes with an SSL Certificate, but installing one may be the difference between appearing at the top of search or falling to the bottom.
With the increase in websites moving towards SSL Certification, more and more average Internet users will begin to understand the importance of online security. Adding an SSL Certificate will tell your users that you care about their information, not having one may make your website appear less professional. Research shows that people feel more confident using a website with a security seal anywhere on the website. A trusted SSL Certification vendor will provide a security seal graphic which many people choose to place in the footer of their site and on any page where people are asked to enter personal information.
In the near future, Google Chrome users will begin seeing an ‘x’ beside search results Google deems to be unsafe. It’s very likely that websites without an SSL Certification will receive a failing ‘x’. This update to Chrome is expected to begin happening in January 2017.
WordPress, one the most commonly used website building platforms recently announced that they too will be encouraging their users to install SSL Certificates. Matt Mullenweg, the founder of WordPress recently announced that upcoming builds of the popular software package will require an SSL certificate.
There are various SSL security options on the market, each offers different security and installation options. You will want to find a certificate that provides a full verification of identity, this shows Google that you securing your customer information properly.
Like many updates to Google, this shift towards a more secure Internet will likely happen in multiple steps. The transition from HTTP to HTTPS is happening and Google wants to accelerate this movement by rewarding websites with SSL Certification. Many high ranking websites have already made this shift to better security.
It’s clear that moving towards better online security will be a focus for many website owners in 2017. Want to learn more about how to rank better on Google and provide better security for your customers with an SSL Certificate? We’d love to help, please feel free to contact us and we’ll find an SSL solution that works for your business needs and budget for both today and tomorrow.
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