Topic: Web Design

Adding SSL Certification to Provide Better Security and Improved Search Results

Google recently announced that having an SSL (Secure Socket Layer) Certificate on your site will help boost your SEO ranking. The search engine giant has been trying to raise awareness about website security for a couple of years and this most recent update is the next logical step to accomplishing this goal.

SSL Certification adds an extra layer of security to a website by establishing an additional encrypted link between a web server and a browser. Basically, a properly installed SSL Certificate will ensure that data transmitted online stays private and secure. Users will notice a domain with HTTPS at the start as opposed to the typical HTTP (htttps://domain.com vs http://domain.com). It’s important to seek the assistance of a professional when making this switch. They will install the certificate properly and ensure that all redirects and 404 pages have been dealt with properly.

Google plans to boost rankings to any website with an SSL certificate, regardless if they collect personal information. That means even if your website doesn’t collect information for online payments, logins, or any other personal information you will still benefit from having the Certification on your website.

The goal is to make the Internet more secure for everyone. What better way to encourage people to spend the money and time to make a switch to SSL Certification than offering an SEO boost.

In order to implement SSL Certification, you will need to work with your web hosting company or your Markham website vendor. There will typically be both a setup fee and an annual subscription fee. The cost will prove to be worthwhile over time and will open the door to more data collection options on your website. Technically speaking, many smaller websites do not actually need the extra security that comes with an SSL Certificate, but installing one may be the difference between appearing at the top of search or falling to the bottom.

With the increase in websites moving towards SSL Certification, more and more average Internet users will begin to understand the importance of online security. Adding an SSL Certificate will tell your users that you care about their information, not having one may make your website appear less professional. Research shows that people feel more confident using a website with a security seal anywhere on the website. A trusted SSL Certification vendor will provide a security seal graphic which many people choose to place in the footer of their site and on any page where people are asked to enter personal information.

In the near future, Google Chrome users will begin seeing an ‘x’ beside search results Google deems to be unsafe. It’s very likely that websites without an SSL Certification will receive a failing ‘x’. This update to Chrome is expected to begin happening in January 2017.

WordPress, one the most commonly used website building platforms recently announced that they too will be encouraging their users to install SSL Certificates. Matt Mullenweg, the founder of WordPress recently announced that upcoming builds of the popular software package will require an SSL certificate.

There are various SSL security options on the market, each offers different security and installation options. You will want to find a certificate that provides a full verification of identity, this shows Google that you securing your customer information properly.

Like many updates to Google, this shift towards a more secure Internet will likely happen in multiple steps. The transition from HTTP to HTTPS is happening and Google wants to accelerate this movement  by rewarding websites with SSL Certification. Many high ranking websites have already made this shift to better security.

It’s clear that moving towards better online security will be a focus for many website owners in 2017. Want to learn more about how to rank better on Google and provide better security for your customers with an SSL Certificate? We’d love to help, please feel free to contact us and we’ll find an SSL solution that works for your business needs and budget for both today and tomorrow.

Do You Need A Website?

If Your Business Doesn’t Have a Website Let Insiteful Solutions Help You Get Started.

In a shocking statistic it is estimated that just over half of small businesses in Canada do not have a website.  It can be easy to see how in this age of social media new companies may think they can skip this step.  But below are some reasons why every business-small, medium or large-should put time and effort into creating and maintaining a presence on the web.

It is your ‘Mothership’

Having a company website essentially provides you a place to share all the information about your company and how it can provide service to current or potential clients.  Even if you are not selling a product online, your website can literally communicate volumes about your business.  If your business is used to building personal relationships with client’s you may feel that a website is impersonal.  But a well designed website can engage your customers and provide them with superior service.

It is Cost Effective

Unlike the continuing financial upkeep required on keeping a ‘bricks and mortar’ place of business operating, your website – after the initial investment of its development – is incredibly cost effective.  A website provides your customers and would-be customers 24-hour access to your company and its offerings.  While social media can tick off several customer service boxes, there is no other platform in which to share a concise overview of your company.

Everyone’s Gone Mobile

The CRTC reported in the fall of 2015 that two thirds of Canadians use a smartphone.  With so many Canadians going mobile that most likely means your current or potential customers are looking at your website on a smartphone or tablet.  By creating a responsive website, you ensure that no matter how your website is viewed your information and how you branded your company’s message is clear and accessible.

Extension of Your Brand

Your company website can become an integral part of your overall brand.  From elements of design to how you launch and promote your offerings, your website can reflect every facet of your business.  With the decrease of printed material your website is often your main marketing tool.  By working with a design team that will take your brand into consideration you are communicating your message with every click to your site.

Understanding your Client

Beyond creating your basic website, you can choose to invest a little more and incorporate analytics into your site.  This will enable you to learn more about your client and other visitors to your website.  By learning what attracts them and how people navigate your website you can then fine-tune your offerings, develop your business and take it to the next level.

How to Get Started

Since 2002 Insiteful Solutions has worked with 510 companies across 93 industries to create websites to target and attract customers.  Insiteful Solutions is able to work with and guide customers through the development of their website from conception to launch.  Getting started couldn’t be simpler, we are happy to provide a free 30-minute consultation about how we can work together to get your company on the web.