Solutions: Social Media
According to a social media study by
Michael Stelzner, for the Social Media Success Summit 2009,
81% of all marketers indicate that their social media efforts
have generated exposure for their businesses. Two Thirds of
participants reaped increased traffic, with an investment
of 6 hours a week in social media marketing. Owners of small
businesses with 2-100 employees see the benefits vs. businesses
of larger sizes.
Over 50% reported, beyond the increased social networking
exposure, increased search engine rankings was often a happy
by-product. The improved search engine rankings were found
predominantly among those who've been using social media for
years, with nearly 80% reporting a rise.
of Social Media Marketing (% of Respondents, multiple
|Increased traffic, subscribers,
|New business partners
|Increased position in search rankings
|Generated qualified leads
|Reduced overall marketing expenses
|Helped close sales
Source: Social Media Marketing Industry Report,
In Canada alone, 79% have used a form of social media in the
last month, such as a Bog, LinkedIn, Twitter, You Tube or
Facebook. 57% have participated (commented, uploaded, published)
in the last month. Of those that have participated, 85% of
Generation X have done so in the last 30 days, and of those
who are between 18-24 years old, 94% participate every month.
As well, customers use social media as a search engine and
look for engaged companies. Don’t miss the opportunity
to connect with your audience.
Insiteful Solutions created the Targeted
Insite Solution ™. With this system, we help you develop
insiteful strategies to target and attract your ideal customers
on the web. Our goal is to help clients use the Internet effectively
to promote themselves and increase profitability. By listening
to our customers and taking the time to understand your challenges
and concerns, we aim for a solid return on your web investment.
The outcome? Targeted Internet Results.
We would be happy to help you set
up the necessary online networking profiles and help you maintain
your firm’s presence, engage your audience and increase
your company’s exposure. These social media services
are especially effective when combined with our search engine
A company doesn’t want to broadcast to a general audience;
to effectively market, a company aims to engage potential
customers into a conversation, eventually converting them
to Brand Evangelists.
Us Help you Engage Potential Clients in a Conversation !
Started in 2003, this commercials site’s purpose is
to allow registered users to maintain a list of contact details
of people they know and trust in business. The people in the
list are called Connections. Users can invite anyone (whether
a site user or not) to become a connection. In Spring 2010,
it had more than 65 million registered users, spanning 200
The "gated-access approach"
(where contact with any professional requires either a pre-existing
relationship, or the intervention of a contact of theirs)
is intended to build trust among the service's users.
- It can then be used to find customers,
suppliers people and business opportunities recommended
by someone in one's contact network.
- Employers can list jobs and search
for potential candidates
- Job seekers can review the profile
of hiring managers and discover which of their existing
contacts can introduce them
The features include LinkedIn Answers,
similar to Google Answers or Yahoo! Answers, allows users
to ask questions for the community to answer. This feature
is free and the questions are potentially more business-oriented.
The searchable LinkedIn Groups, feature allows users to establish
new business relationships by joining alumni, industry, or
professional and other relevant groups.
Develop a network & Establish
your Firm as a leader through LinkedIn Discussions and Groups.
Wikipedia defines Twitter
as a free social networking and micro-blogging service that
enables its users to send and read other users' updates known
as tweets. Tweets are text-based posts of up to 140 characters
in length, which are displayed on the user's profile page
and delivered to other users who have subscribed to them (known
as followers). Senders can restrict delivery to those in their
circle of friends or, by default, allow anybody to access
them. The service is free to use over the Internet, but using
SMS may incur phone service provider fees.
As of April 2010, Twitter announced
it had 105 million users and it was adding 300,000 daily.
In March 2010 Twitter drew 180 million unique visitors to
its site. In March 2009, Nielsen.com rated Twitter as the
fastest-growing site in the category of Member Communities
for February 2009. Twitter recorded a 1,500% growth between
February 2010 and March 2010. In the first quarter of 2010,
4 billion tweets were posted
with your Customers & would-be Customers Via THEIR Preferred
Ask us why and how to get tweeting.
Insiteful Solutions can help you start
Wikipedia states: Facebook is a free-access
social networking website that is operated and privately owned
by Facebook, Inc. Users can join networks organized by city,
workplace, school, and region to connect and interact with
other people. People can also add friends and send them messages,
and update their personal profiles to notify friends about
Conceptualised in 2004, at Harvard
under the name The Facebook, this service was initially only
open to Harvard students, then other Ivey League universities,
and then many other US and Canadian universities. Facebook
was then opened on September 26, 2006 to everyone of ages
13& older with a valid e-mail.
According to Facebook published stats:
- Over 500 million active users and
equal to 3rd. largest county globally
- 50% of active users log on to Facebook
at least once each day
- More than 70% of Facebook users
are over the age of 24
- More than 1.5 million businesses
have active pages
- Average user has 130 friends with which to share information
Other Services we would like to discuss
with you, include : Online Facebook Polls, Event Invitations
and RSVPing, and Facebook ads (pay-per-click system). .
can develop your Facebook presence, and help you reach out
to potential contacts and clients. Let us help!
Blogs can be used to created additional
buzz or entries on search engines related to your business,
however they are best if they provided free value and useful
Blogs are very effective as a marketing
tool, because they can increase your ranking with the search
engines, especially when combined with search engine optimization.
This is important to get your niche market to find you online.
Search engines are quite partial to blogs since they are updated
with fresh content frequently and because of the multiple
links to and from a blog in the blogging community. Even if
your company has a website, start a blog. Research which keywords
your visitors use to find your website, and capitalise upon
To promote your business brand your
blog as a resource-Link to others with related blogs or websites
through your blog. Their information should add value to your
business. You can post all the latest news about your area
of expertise so that your customers have a one-stop point
for all their information.
Post interesting information regularly
so that your visitors and clients enjoy coming back regularly.
This will help build your relationship with your clients,
and continue the “conversation”.
Can Help You Engage your Niche.
We offer Customised Design layout
and Set-Up, including Social Media Share Bar& Facebook
Insiteful Solutions will integrate a blog with your website.
We will configure a blog to help you reach out and engage
Internet users. Using the industry standard basic free blog
as a basis for your blog, we will set up and configure your
account, for easy use on a go forward basis.
The Blog should be linked to, from
your website and customised blogs require hosting, whether
on your website’s server, or ours.
Brand Reservation and Protection:
Username/Brand Reservation - Alternate social media platform
can include: YouTube, Google Buzz, Yelp, Foursquare, Gowalla,
Tumblr, WordPress, Flickr, Digg, StumbleUpon, Delicious, etc.
Solutions make sure that your brand is protected
Social Media Share Bar and
Facebook Like Button:
Increase the ease by which your company’s information
is shared across networks with the Social media share bar
and Facebook Like icon.
can set this up on your website, so you can harness the power
of social media marketing.