Insiteful Solutions: Social Media

According to a social media study by Michael Stelzner, for the Social Media Success Summit 2009, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. Two Thirds of participants reaped increased traffic, with an investment of 6 hours a week in social media marketing. Owners of small businesses with 2-100 employees see the benefits vs. businesses of larger sizes.

Over 50% reported, beyond the increased social networking exposure, increased search engine rankings was often a happy by-product. The improved search engine rankings were found predominantly among those who've been using social media for years, with nearly 80% reporting a rise.

In Canada alone, 79% have used a form of social media in the last month, such as a Bog, LinkedIn, Twitter, You Tube or Facebook. 57% have participated (commented, uploaded, published) in the last month. Of those that have participated, 85% of Generation X have done so in the last 30 days, and of those who are between 18-24 years old, 94% participate every month. As well, customers use social media as a search engine and look for engaged companies. Don’t miss the opportunity to connect with your audience.

Insiteful Solutions created the Targeted Insite Solution ™. With this system, we help you develop insiteful strategies to target and attract your ideal customers on the web. Our goal is to help clients use the Internet effectively to promote themselves and increase profitability. By listening to our customers and taking the time to understand your challenges and concerns, we aim for a solid return on your web investment. The outcome? Targeted Internet Results.

We would be happy to help you set up the necessary online networking profiles and help you maintain your firm’s presence, engage your audience and increase your company’s exposure. These social media services are especially effective when combined with our search engine optimization services.

A company doesn’t want to broadcast to a general audience; to effectively market, a company aims to engage potential customers into a conversation, eventually converting them to Brand Evangelists.

Let’s Us Help you Engage Potential Clients in a Conversation !

LinkedIn :

Started in 2003, this commercials site’s purpose is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. In Spring 2010, it had more than 65 million registered users, spanning 200 countries.

The "gated-access approach" (where contact with any professional requires either a pre-existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.

• It can then be used to find customers, suppliers people and business opportunities recommended by someone in one's contact network.
• Employers can list jobs and search for potential candidates
• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them

The features include LinkedIn Answers, similar to Google Answers or Yahoo! Answers, allows users to ask questions for the community to answer. This feature is free and the questions are potentially more business-oriented. The searchable LinkedIn Groups, feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.

Develop a network & Establish your Firm as a leader through LinkedIn Discussions and Groups.

Twitter

Wikipedia defines Twitter as a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

As of April 2010, Twitter announced it had 105 million users and it was adding 300,000 daily. In March 2010 Twitter drew 180 million unique visitors to its site. In March 2009, Nielsen.com rated Twitter as the fastest-growing site in the category of Member Communities for February 2009. Twitter recorded a 1,500% growth between February 2010 and March 2010. In the first quarter of 2010, 4 billion tweets were posted

Communicate with your Customers & would-be Customers Via THEIR Preferred Methods!
Ask us why and how to get tweeting.
Insiteful Solutions can help you start tweeting!

Facebook

Wikipedia states: Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Conceptualised in 2004, at Harvard under the name The Facebook, this service was initially only open to Harvard students, then other Ivey League universities, and then many other US and Canadian universities. Facebook was then opened on September 26, 2006 to everyone of ages 13& older with a valid e-mail.

According to Facebook published stats:

• Over 500 million active users and equal to 3rd. largest county globally
• 50% of active users log on to Facebook at least once each day
• More than 70% of Facebook users are over the age of 24
• More than 1.5 million businesses have active pages
• Average user has 130 friends with which to share information

Other Services we would like to discuss with you, include : Online Facebook Polls, Event Invitations and RSVPing, and Facebook ads (pay-per-click system). .

Insiteful Solutions can develop your Facebook presence, and help you reach out to potential contacts and clients. Let us help!

Blogs

Blogs can be used to created additional buzz or entries on search engines related to your business, however they are best if they provided free value and useful information.

Blogs are very effective as a marketing tool, because they can increase your ranking with the search engines, especially when combined with search engine optimization. This is important to get your niche market to find you online. Search engines are quite partial to blogs since they are updated with fresh content frequently and because of the multiple links to and from a blog in the blogging community. Even if your company has a website, start a blog. Research which keywords your visitors use to find your website, and capitalise upon this.

To promote your business brand your blog as a resource-Link to others with related blogs or websites through your blog. Their information should add value to your business. You can post all the latest news about your area of expertise so that your customers have a one-stop point for all their information.

Post interesting information regularly so that your visitors and clients enjoy coming back regularly. This will help build your relationship with your clients, and continue the “conversation”.

Insiteful Solution’s Can Help You Engage your Niche.

We offer Customised Design layout and Set-Up, including Social Media Share Bar& Facebook Like Icon:

Insiteful Solutions will integrate a blog with your website. We will configure a blog to help you reach out and engage Internet users. Using the industry standard basic free blog as a basis for your blog, we will set up and configure your account, for easy use on a go forward basis.

The Blog should be linked to, from your website and customised blogs require hosting, whether on your website’s server, or ours.

Brand Reservation and Protection:

Username/Brand Reservation - Alternate social media platform can include: YouTube, Google Buzz, Yelp, Foursquare, Gowalla, Tumblr, WordPress, Flickr, Digg, StumbleUpon, Delicious, etc.

Let Insiteful Solutions make sure that your brand is protected

Social Media Share Bar and Facebook Like Button:

Increase the ease by which your company’s information is shared across networks with the Social media share bar and Facebook Like icon.

Insiteful Solutions can set this up on your website, so you can harness the power of social media marketing.